Valerie Jacobs of LPK on The Brand Rebirth Formula

Valerie Jacobs, Chief Insight & Innovation Officer at LPK will present The Brand Rebirth Formula: When, Why, and How? on Friday, May 20, 2016. I recently had a quick chat with her.

Ann Handley Q&A: Bigger, Bolder, Braver - The Key to Great Marketing in 2016

Ann Handley, CCO of MarketingProfs.com will be in Cincinnati on April 27 to present Bigger, Bolder, Braver: The Key to Great Marketing in 2016.  I reached out to Ann for a light-hearted but insightful interview about the vast opportunity that content marketing represents and how too many of us aren’t using it to its potential. I also got insight into that tough question of just how you define “quality” content anyway? Ann also gave me a couple of her favorite "rules for writing." Here are some of the highlights.

9 Questions with Bernie Borges on Transforming the Scope of Marketing: How to Build Organization-wide Marketing

Bernie Borges, CEO of Find and Convert was in Cincinnati on February 19, 2016 to present Transforming the Scope of Marketing: How to Build Organization-wide Marketing. I sat down for a chat with Bernie to talk about how overwhelmed the modern marketing department is and how we as marketers must embrace a transformation so marketing can get buy-in and leverage all departments to achieve success. Here are some of the highlights.