Ann Handley Q&A: Bigger, Bolder, Braver - The Key to Great Marketing in 2016

Ann Handley, CCO of MarketingProfs.com will be in Cincinnati on April 27 to present Bigger, Bolder, Braver: The Key to Great Marketing in 2016.  I reached out to Ann for a light-hearted but insightful interview about the vast opportunity that content marketing represents and how too many of us aren’t using it to its potential. I also got insight into that tough question of just how you define “quality” content anyway? Ann also gave me a couple of her favorite "rules for writing." Here are some of the highlights.